Copenhagen Fashion Week – Infoscreen & Mobile App

Role: UX & Visual Designer
Team: Designers, coders, and creative thinkers
Responsibilities: User research, persona development, flows, wireframes, design system, usability testing

The Challenge

Copenhagen Fashion Week is one of the largest events in Denmark, but visitors struggled with:

• Scattered event information

• Difficulty navigating between venues

• Lack of practical planning tools

Our mission: create a digital solution that makes the event more navigable, inclusive, and personally relevant.

The Solution

We designed a two-part experience:

• Infoscreen → A high-contrast, public display providing instant access to essential event info (schedule, map, designers).

• Mobile App → A personalized digital companion with scheduling, navigation, and designer profiles.

Together, these solutions met diverse user needs—quick updates in public spaces and deeper engagement on mobile.

My Contributions

User Research

Conducted interviews, desk research, and observations in crowded areas

User Segmentation & Persona

Defined three user groups and created Emma Nielsen, 23, eco-conscious fashion student

Ideation

Used How Might We questions, affinity mapping, and Value Proposition Canvas to generate and refine ideas

User Flows & Wireframes

Designed task flows for scheduling, navigation, and ticketing → tested with lo-fi sketches

Design System

Established typography (Roboto), minimalist color palette, and Gestalt-based layouts to ensure visual coherence across app & Infoscreen

Usability Testing

Ran think-aloud sessions on lo-fi and hi-fi prototypes → iterated based on issues (e.g., relocating map, adding toilets & parking)

Key Features

Infoscreen

• Designers Page – highlight fashion creators

• Events Page – showcase schedules & must-see shows

• Map Page – quick venue navigation

• App & Social Links – connect on-site visitors to deeper digital tools

Value: Provided fast, low-barrier access to critical event information.

Mobile App

• Roboto typography for legibility & fashion alignment

• Minimal black/grey/orange palette (60-30-10 rule)

• Intuitive layouts based on Gestalt principles

• Interactive scheduling, maps with icons, designer profiles

Value: Empowered visitors to plan, personalize, and immerse in the fashion week.

Outcome & Impact

• Delivered a coded Infoscreen prototype and mobile app prototype

• Addressed key pain points: fragmented info, poor navigation, limited personalization

• Feedback from usability tests confirmed increased clarity and usability after iterations

• Strengthened CPHFW’s identity with a cohesive design system across solutions

Reflection & Next Steps

This project taught me how to design for both public displays and mobile companions within one ecosystem.
Next steps could include:

• Testing the prototypes live at a fashion event

• Expanding the app with sustainability-focused features (e.g., eco-brand highlights)

• Adding accessibility tools (language options, larger text mode)