Interactive Storywalk – Natural History Museum

Role: UX/UI Designer
Team: 4 design students
Duration: April 2025 - June 2025
Responsibilities: research, persona development, concept ideation, user flows, wireframes, usability testing

The Challenge

Young adults were avoiding the Natural History Museum because:

• Exhibitions felt outdated and static

• Contextual information was missing or only in Danish

• Communication channels (e.g., Facebook) weren’t reaching them

Our goal: Make museum visits personal, interactive, and relevant for young adults.

The Solution: Interactive Storywalk

A narrative-driven app that transforms the Africa Expedition exhibition into an immersive digital story. Visitors step into the shoes of an expedition member, facing moral dilemmas and exploring history through dialogue choices, AR scenes, and contextual storytelling.

Key Features

• Interactive Storywalk → branching narrative with AR & multimedia

• Digital Map → solves navigation challenges

• Exhibition Pages → approachable, structured, and engaging

• Event Schedule & Contextual Info → easy access to practical museum details

My Contributions

User Research

Conducted desk and field research, interviews, and observations

Persona Development

Created “Sofia,” 23, student in Aarhus—motivated by curiosity & social learning, but frustrated with outdated exhibitions

Concept Development

Used affinity diagramming, Value Proposition Canvas, and “How Might We” questions to brainstorm and prioritize ideas

User Flow & Wireframes

Designed app flow and lo-fi layouts for clarity and low cognitive load

Story Experience

Designed narrative choices, first-person perspective, and AR integration to increase emotional connection

Usability Testing

Ran A/B testing, card sorting, and think-aloud sessions → iterated based on feedback

Social Media Campaign

Designed Instagram stories, TikToks, and posts aligned with the museum’s identity → extended reach to young adult audiences

Outcome & Impact

• Prototype testing showed that Storywalk created deeper emotional engagement compared to static exhibits

• Addressed key pain points: lack of interactivity, missing context, and weak cultural relevance

• Supported museum communication with a social media campaign (Instagram stories, TikToks, posts) tailored to young adult audiences

• Sparked conversations on ethical topics (e.g., hunting vs. conservation) in a respectful and reflective way

Reflection & Next Steps

This project showed me the power of combining storytelling with AR to create meaningful cultural experiences.
If continued, I would:

• Conduct longitudinal testing to measure visitor engagement over multiple visits

• Explore gamification elements (e.g., achievements, social sharing) to enhance repeat use

• Test accessibility features to make the app more inclusive

See our introducing video!!!